Integrated Marketing Management

Name: Integrated Marketing Management
Availability: InStock

Govt-backed Digital Marketing Free to learn Video course

Worth knowing: Lectures are free. The certificate is optional and needs a proctored exam that costs ₹1,000.

The course provides a good foundation on the essentials of Marketing Management required in the fiercely competitive Indian Market. It covers : Marketing function; Marketing concept; Relationship with other functions; Relevance; Marketing environment; Markets; Consumer; Buyer behaviour; Market segmentation; Marketing…

Available in: English

Open the free course on NPTEL

Last indexed by LearnPact on 14 October 2026. Course details, availability and pricing are owned by IISc Bangalore and may have changed since.

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