Skip to main content
Job course · Marketing

Digital Marketing with AI

Get leads and sales for a real business with SEO, social media, Meta and Google Ads, and AI that does the heavy lifting.

Companies and agencies hire marketers who can run a campaign and show what it delivered. You learn every channel a Kolkata business uses, from Google Business Profile and Instagram to Meta and Google Ads, use AI for research, copy and creatives, and run a live campaign for a real business with a real budget.

Tools you'll use
  • ChatGPT
  • Gemini
  • Canva
  • Meta Ads Manager
  • Google Ads
  • Google Analytics 4
  • Google Tag Manager
  • Search Console
  • WordPress
  • HubSpot CRM
  • WhatsApp Business
  • Looker Studio
Book free counselling See the full syllabus

Free 20-minute counselling and a short skill check, at our classroom or on a call.

What you walk out with

  • A live campaign for a real business, with the results in a case study
  • A tracked landing page, an SEO audit, a month of social content and ad campaigns in your portfolio
  • Google Ads and HubSpot certifications, prepared in class (the exams carry no fee)
  • A project letter from Allied Biztech Solutions describing your client work
  • A CV, LinkedIn profile and portfolio page built around your campaigns
  • Three mock interviews and 12 weeks of job-search help

Jobs this prepares you for

  • Digital marketing executive
    ₹2.3–2.6 lakh a year in the first year, ₹2.6–2.9 lakh at 1–3 years (980 salaries)
  • Social media executive
    ₹2.7–3.0 lakh a year at 1–3 years (148 salaries)
  • SEO executive
    ₹1.9–2.1 lakh in the first year, ₹2.1–2.3 lakh at 1–3 years (520 salaries)
  • Digital marketing specialist, the next step up
    ₹3.7–4.2 lakh at 1–3 years, ₹4.6–5.2 lakh at 3–6 years (175 salaries)
  • Performance marketing executive (Meta and Google Ads)
  • Freelancer, or marketing for your own business

Pay: average self-reported salaries for Kolkata on AmbitionBox, seen 31 Oct 2026. On the same day Naukri showed 183 results for digital marketing executive jobs in Kolkata. A reference, not a promise: pay depends on the employer, your experience and your interview. Paid-ads and analytics skills are where marketing pay climbs fastest.

What Kolkata employers ask for

From 14 Kolkata marketing job ads on LinkedIn, read on 31 Oct 2026.

  • Google Analytics 48 of 14
    Covered in: Weeks 3–4 and 14–16
  • Meta Ads Manager / Business Suite8 of 14
    Covered in: Weeks 9–10
  • Google Ads6 of 14
    Covered in: Weeks 11–12
  • Tag Manager, Pixel, conversion tracking5 of 14
    Covered in: Weeks 3–4
  • SEO5 of 14
    Covered in: Weeks 5–6
  • Reporting (Excel, Looker Studio)4 of 14
    Covered in: Weeks 14–16
  • WhatsApp and email automation4 of 14
    Covered in: Week 13
  • Canva3 of 14
    Covered in: Weeks 7–8
  • AI tools, incl. answer-engine optimisation3 of 14
    Covered in: Every module

Syllabus, week by week

Every block is taught live, practised with trainer help, then tested on a changed problem before you move on.

  1. Weeks 1–2
    1. Marketing foundations and AI research
    • Customer, offer and funnel
    • Competitor research with ChatGPT and Gemini
    • Brand voice and messaging
    • Checking AI facts before you publish

    You build: A marketing plan for a real Kolkata business.

  2. Weeks 3–4
    2. Websites, landing pages and tracking
    • Landing pages in WordPress
    • Copywriting with AI
    • Google Analytics 4 and Tag Manager
    • Conversion tracking
    • Search Console

    You build: A landing page whose enquiries are tracked from first click to form.

  3. Weeks 5–6
    3. SEO and local SEO
    • Keyword research
    • On-page and technical SEO
    • AI-assisted articles that rank
    • Answer-engine optimisation: getting cited in ChatGPT and Google AI answers
    • Google Business Profile and reviews
    • Local search for Kolkata businesses

    You build: An SEO audit and four optimised articles.

  4. Weeks 7–8
    4. Social media and content
    • Instagram, Facebook, LinkedIn and YouTube
    • Reels and short-video scripts
    • Canva and AI design
    • Content calendars
    • Community and replies

    You build: A month of approved posts and reels for a business.

  5. Weeks 9–10
    5. Meta ads (Facebook and Instagram)
    • Ads Manager and campaign structure
    • Audiences and lead forms
    • Creative testing
    • Pixel and conversion tracking
    • Budgets and reading results

    You build: A lead-generation campaign, launched and measured.

  6. Weeks 11–12
    6. Google Ads
    • Search campaigns and keywords
    • Performance Max and YouTube ads
    • Bidding and budgets
    • Landing-page quality
    • Google Ads certification practice

    You build: A search campaign with a weekly optimisation log.

  7. Week 13
    7. Email, WhatsApp and CRM
    • HubSpot CRM
    • Email sequences
    • WhatsApp Business with consent
    • AI follow-up drafts

    You build: A lead follow-up sequence on email and WhatsApp.

  8. Weeks 14–16
    8. Analytics, live campaign and job preparation
    • GA4 reports and Looker Studio
    • Cost per lead and return on spend
    • Client reporting
    • Freelance and agency pitching
    • CV, LinkedIn and mock interviews

    You build: A live campaign for a real business and a results report presented to the owner.

Your portfolio and your certificate

Final project

A live campaign for a real local business: research, a tracked landing page, content, Meta and Google ads with a real budget, follow-up messages and a dashboard of results, presented to the owner.

Job-simulation test

90 minutes on a campaign you haven't seen: find the tracking error, the wasted spend and the misleading claim, then fix the plan. The same tasks marketing interviews use.

Certificates

  • LearnPact Digital Marketing certificate, issued within 7 days of passing the job-simulation test
  • Google Ads certifications (Google Skillshop) and HubSpot certifications, prepared in class
  • Optional: Meta Certified Digital Marketing Associate, booked with Meta
  • Project letter from Allied Biztech Solutions for your client campaign

The LearnPact promise

Written into your enrolment confirmation before you pay.

  • Two-week refund

    Attend the first two weeks. If the course isn't right for you, ask in writing before week 3 and get your full fee back.

  • A real client project for everyone

    Every learner works on a brief from a real business or organisation and receives a project letter from Allied Biztech Solutions describing the work done.

  • Small batches, a named trainer

    At most 20 learners in a batch. You meet your trainer before you pay. If the trainer changes mid-course, you repeat the affected modules at no extra charge.

  • Never fall behind

    Every class is recorded. Re-attend any module in a later batch within 12 months at no extra charge, whenever a seat is open.

  • Career support you can count

    CV and LinkedIn rebuild, a portfolio page, three mock interviews and 12 weeks of job-search help after the course.

  • One fee, in writing

    One GST-inclusive fee, with the timetable and refund terms in your enrolment letter. Or three monthly instalments with no interest, never a loan.

Right for you if you are

  • Graduates who want a first job in marketing
  • Business owners and their staff who want to run their own marketing
  • Freelancers and creators who want to sell marketing services

Probably not for you if

  • Anyone who only wants to learn AI tools; this is a complete marketing course that uses AI throughout
Trainer to be named before the batch opens. You meet them at counselling, before you pay.

Questions people ask

Who pays for the ads in the live campaign?+
The client business funds its own ad budget, agreed before the campaign starts. You learn on real money and real results, under your trainer's review.
Will you get me a job?+
No honest institute can promise that, and we don't. What this course gives you is the skill, a client project and portfolio that show it, a CV and LinkedIn rebuilt around them, three mock interviews and 12 weeks of help applying after the course. We publish each batch's results once the batch finishes.
Can I use this for my own business?+
Yes. Many owners bring their own business as the client project, so the campaign you build in class keeps running after it.
What if I miss a class?+
Every class is recorded, and your trainer runs a doubt-clearing hour each week. You can also re-attend any module in a later batch within 12 months at no extra charge, whenever a seat is open.
How do I pay?+
₹29,999 including GST, in one payment or in three monthly instalments with no interest, agreed in writing. We never sign you up for a loan. Attend the first two weeks; if it isn't right for you, ask in writing before week 3 for a full refund.

Come and see the classroom

Book a free 20-minute counselling session at our classroom or on a call. Meet the trainer, try a short skill check and get the full fee, timetable and refund terms in writing before you decide.

Book free counselling Try a ₹99 Sunday Lab first

Other courses