Training for Technology & Business Professionals
Learn emerging IT and business skills through our various learning tracks. All the Training and certification preparation courses helps you gain new skills, advance professionally & transform the way you work. Get the most from our career transformation courses, our award-winning curriculum and industry-leading instructors.
RIA – Rich Internet Apps
Rich Internet applications (RIAs) offer a rich, engaging experience that improves user satisfaction and increases productivity. Using the broad reach of the Internet, RIAs can be deployed across browsers and desktops. RIA includes both Client Side and Server Side Programming.
LAMP is the acronym for Linux, Apache, MySQL, and PHP which enables you to build highly Dynamic Web applications rapidly. The program covers the skills required for developing data-driven dynamic web applications on top of Linux OS, Apache Web server & Zend Server.
The interactive digital media industry relies heavily on customer engagement; driven by multiple tactics such as SEO, PPC, Online Display Ads, Social Media, eMail & Mobile Marketing. Learn how to plan & execute Digital Marketing strategy in an integrated manner for maximum ROMI.
Android is the World’s most popular Open source mobile OS. This course covers topics which allows you to develop Android Applications, from project creation, UI / UX & debugging on Android devices. Also covers Google Play store App marketplace monetization techniques.
Featured Course: Diploma in Digital Marketing with Google certification
Learn from the Best Digital Marketing Training Institute in Kolkata
What is Digital Marketing?
Digital marketing, is a new form of marketing using one or more of the various digital channels, such as email, smart-phones, social networks etc. A Digital Marketing campaign unlike traditional marketing campaigns allows 2 way communication. This makes it possible to gauge the marketing effectiveness in real-time, such as what is being viewed, visitor demographic data, how often visitors returns, how long they stay, as well as other statistics such as sales conversions. People who have completed their B.Tech / BBA / MBA / BSC / BA / Commerce; have specialised roles to fit into in the field of Digital Marketing. So if you are a job seeker – you can increase your employment opportunities and demand a higher salary by improving your skills.
Why senior traditional marketers should also learn Digital Marketing?
There is a huge shortage of senior marketers who have a first hand expertise of digital marketing. We are marketing in a Digital World! But the old school marketers still rely on others(their juniors) to guide them, this makes their life really difficult to understand marketing metrics and Dashboards. As they fail to ask the right questions, younger generation marketers get frustrated because they have to deal with the senior marketers who either – won’t take the time to invest in learning the basics or think it’s too late to have to learn anything new or they don’t have the time to do it.