What is Digital Marketing?

Digital marketing, is a new form of marketing using one or more of the various digital channels, such as email, smart-phones, social networks etc. A Digital Marketing campaign unlike traditional marketing campaigns allows 2 way communication. This makes it possible to gauge the marketing effectiveness in real-time, such as what is being viewed, visitor demographic data, how often visitors returns, how long they stay, as well as other statistics such as sales conversions. People who have completed their B.Tech / BBA / MBA / BSC / BA / Commerce; have specialised roles to fit into in the field of Digital Marketing. So if you are a job seeker – you can increase your employment opportunities and demand a higher salary by improving your skills.

Why senior traditional marketers should also learn Digital Marketing?

There is a huge shortage of senior marketers who have a first hand expertise of digital marketing. We are marketing in a Digital World! But the old school marketers still rely on others(their juniors) to guide them, this makes their life really difficult to understand marketing metrics and Dashboards. As they fail to ask the right questions, younger generation marketers get frustrated because they have to deal with the senior marketers who either – won’t take the time to invest in learning the basics or think it’s too late to have to learn anything new or they don’t have the time to do it.