Digital Marketing in the AI era - Part 1

Name: Digital Marketing in the AI era - Part 1
Availability: InStock

Govt-backed Artificial Intelligence Free to learn Video course

Worth knowing: Lectures are free. The certificate is optional and needs a proctored exam that costs ₹1,000.

This course provides a comprehensive introduction to marketing in the digital and AI-driven era, beginning with core concepts such as segmentation, targeting, positioning, and marketing mix. It then builds into digital marketing fundamentals, covering key channels, customer behavior, and performance metrics.

Available in: English

Open the free course on NPTEL

Last indexed by LearnPact on 14 October 2026. Course details, availability and pricing are owned by IIT Madras and may have changed since.

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