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IBM SkillsBuild
via IBM SkillsBuild

Engaging With Your Audience

Digital Marketing Free to learn Self-paced Intermediate Self-paced · 3–10 hours

Worth knowing: Free, but you need a free IBMid account — IBM asks you to sign in before you can start.

You'll cover: Data AnalysisDigital Marketing Strategy

In this module, you’ll explore the various types of customer relationships and learn how to tailor your marketing strategies to different audience segments. You’ll learn about B2B, B2C, hybrid, C2C, and C2B marketing, and you’ll get insights into building trust, driving emotion, and harnessing community power.

Available in: English

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Last indexed by LearnPact on 14 October 2026. Course details, availability and pricing are owned by IBM SkillsBuild and may have changed since.

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