Digital Customer Analytics

Govt-backed Data & Analytics Free Certificate 30 hours

What you'll learn

Explain the concept and significance of Customer Lifetime Value (CLV) in enhancing firm performance.
Apply Python programming for retail customer analytics and trade area modelling.
Analyse customer data using Python and SPSS for segmentation and targeting.
Evaluate customer experience management through journey mapping and end-user profiling.
Create detailed customer personas and estimate total addressable market size.
Develop an integrated
data-driven customer relationship strategy for loyalty and retention.

Roles this can lead to

Customer Insights Analyst / Customer Data AnalystMarketing Data Analyst / CRM AnalystCustomer Experience (CX) Analyst / Journey Mapping Specialist Data Scientist – Customer Analytics / Retail AnalystBusiness Intelligence (BI) Analyst / Customer Strategy Consultant

Available in: English

Last indexed by LearnPact on 7 June 2026. Course details, availability and pricing are owned by Amity Online and may have changed since.

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