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Digital Marketing 2.0 with Generative AI

– AI, Funnels, Automation, CRO & Customer Obsession

See how it works.

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Jul 1
Next Cohort begins on July 1st. Application closes: June 20, 2024
12
12 weeks program. Time commitment needed 4-6 hrs per week
C.L.P
Get Unlimited placement support in this Career launcher program
Fees
Early-bird Program Fee: ₹ 36,600 for all 10 Core Modules + 1 Specialization.
Program Hightlights

Learn from Top Practitioners from the industry. 

  • Learn from real-time industry practitioners and not Trainers and University Lecturers.
  • Practitioners teach you project skills required to deliver your job or self-employment.
  • Learn through real-life industry projects and case studies.
  • Demonstrate Proof-of-Work during interviews.

Become Employment Ready

We transform the way you look at the modern job market. Become a magnet to attract employers to you.

High-end Program Curriculum

Learn concepts and playbooks to apply those concepts for succeeding at your Job or Self-employ. We support you both ways.

Demonstrate Proof of Expertise

Your work will speak volumes so that you become confident in your craft and get certified by Google, FB, Hubspot, and other Top brands.

No-code AI & Automation Skills

Become a smart Digital professional with No-code Automation skills. Reduce dependency on IT/Dev team to express your ideas & grow.

Download the Program Brochure to know more

We will email you the PDF program brochure with curriculum and key benefits.

Download Brochure

Key Program Takeaways

Develop a Growth mindset

Learn how to be agile and pivot quickly and easily in a data-driven way to have a competitive edge in the market.

Case studies & Playbooks

 In the highly competitive and fast-evolving business landscape, we at Learnpact equip you with case studies & playbooks.

Mixbound Marketing™

Siloed marketing approaches whether Inbound or Outbound is flawed. Learn how a synergistic approach works for the best return on Investment.

Learn from Practitioners

Get real-world insights into digital delivery and implementation techniques and tools used by top companies worldwide.

Career Launch Support

We help you create an Impressive Resume & Cover Letter, LinkedIn profile and navigate Job Search and Interview Preparation.

Global Recognition

Get certified and recognized for your skills backed by Top Global companies. Additionally, earn the Learnpact Program completion and excellence certificate.

Proof of Skills

This program is designed for action takers. By the end of the program flaunt a digital showcase of your skills and accomplishments.

No-code Intelligent Automation

Learn to create automation workflows, save time & effort and not depend on developers for everyday things.

Who are your instructors?

Senior Industry experts with 10+ years of experience

From bold start-ups to big corporate names, your instructors have run and managed multi-million-dollar campaigns for clients to help them accelerate growth through Digital.

Certifications Support

Get Certified from Global companies – Google, Meta, Hubspot and more

Career Launch Program(CLP) Highlights

What our students are saying?

Program Modules

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Highlights

Digital Marketing 2.0 with Generative AI is a comprehensive program designed to equip you with the skills and knowledge to excel in the ever-evolving world of digital marketing. This program goes beyond the basics of digital marketing, focusing on advanced strategies, data-driven insights, and the integration of AI technologies to drive exceptional marketing performance.

With a strong emphasis on outcomes, this course empowers you to become a smart, data-oriented marketer capable of achieving remarkable results in the AI-powered era. Through a carefully crafted curriculum, practical exercises, and real-world case studies, you will gain hands-on experience in leveraging the latest tools, platforms, and techniques to optimize your digital marketing efforts and deliver measurable impact whether in your job or business venture.

10 Core Modules

Develop the mindset and skills of a digital marketer, implement customer-centric marketing approaches, leverage POEM and MixBound™ frameworks, and measure the performance of digital marketing campaigns.

Develop and implement objective-driven digital marketing campaigns that reach the right audience and achieve desired results, using customer personas, digital marketing funnel, customer journey mapping, and objective-first marketing framework.

Learn and implement the best practices of website design, blogging, landing pages, SEO, keyword research, and backlink building to improve your website’s visibility and user experience.

Use WordPress, Yoast SEO, Google Search Console, and SEMrush to optimize your website and track your results.

Develop and execute effective social media strategies to reach target audiences, build communities, engage followers, and grow brands.

Learn social media advertising, targeting, influencer marketing, and remarketing, using tools such as Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager, and Hootsuite.

Learn search and display advertising to reach target audiences, create effective campaigns, and optimize ROI, using Google Ads Certification as a guide.

Learn how to develop campaign strategies, write compelling ads, and choose the right bidding strategies to achieve your marketing goals.

Develop and implement content marketing strategies to create and distribute high-quality content that reaches target audiences, achieves marketing goals, and boosts brand awareness.

Master content creation for blogs, social media, and SEO, video marketing, content distribution, and content calendar planning, using tools such as Canva, SEMrush, HubSpot, and WordPress.

Understand how search engines rank webpages and identify SEO opportunities, conduct keyword research, create SEO-friendly content, build backlinks, and optimize App Store listings.

Master SEO best practices to improve website visibility and organic traffic using HubSpot SEO Certification as a guide.

Master performance marketing strategies to reach target audiences, implement effective bidding strategies, optimize conversion rates, and evaluate performance.

Learn how to use programmatic advertising, real-time bidding, and multi-channel attribution models to maximize ROI, while complying with legal and regulatory frameworks and balancing personalization and privacy.

Develop and implement effective email marketing strategies to engage target audiences, using list management, segmentation, personalization, automation, and programmatic advertising.

Master email marketing best practices to boost open rates, click-through rates, and conversions, using tools such as email marketing platforms, marketing automation tools, and programmatic advertising platforms.

Learn Google Analytics and data-driven decision making to understand audience behavior, identify opportunities, and optimize marketing performance.

Learn to collect, analyze, and visualize data to measure the performance of campaigns, identify trends, and make informed decisions.

INCLUDED SPECIALIZATION

Brand Strategy, PR & Communication

Build and manage a strong brand identity that connects with target audiences and creates a positive image in the minds of consumers and other stakeholders.

Leverage PR, communication, storytelling, and reputation management to establish a strong market presence and promote the brand.

Ready to Apply?

Additional Specializations

AI and Marketing Technology

Harness AI to automate and personalize marketing, analyze data, predict trends, and optimize campaigns to enhance marketing effectiveness.

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Content and Community Building

Build and manage a strong brand identity that connects with target audiences and creates a positive image in the minds of consumers and other stakeholders.

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Growth Hacking Tactics and Techniques

Drive rapid user acquisition, engagement, and retention through innovative growth hacking strategies, A/B testing, CRO, viral marketing, referral programs, and influencer partnerships.

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Marketing Automation without Coding

Use no-code or low-code platforms to implement marketing automation principles and benefits, including automated email marketing campaigns and workflows, lead nurturing, segmentation, and personalized customer journeys.

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E-commerce Marketing Strategy and Execution

Learn how to Develop and implement effective e-commerce marketing strategies to increase brand awareness, drive traffic, and boost sales.

Know More

How to Apply?

Select an Additional Specialization

Consider your educational background and career aspirations, for example, someone with a B.Tech degree may find technical roles in Digital Marketing particularly attractive.

Mention during Application process

Our Program Advisor will carefully review your application and education, experience and help you in the decision making process.

Invitation for Enrollment

Once your application is approved, you will receive an Invitation letter with next steps. Each specialization has its own curriculum and projects.

Capstone Project

Learn by Doing
Capstone Projects

  • Healthcare Digital Marketing Campaign
  • Tech Startup Product Launch
  • Hospitality Industry Hotel Bookings
  • B2B Lead Generation for Services Company
  • Local Retail Showroom Foot Traffic Boost

Career Launch Program(CLP)

Unlimited Employment Support

We are dedicated to supporting your career goals, whether you are just starting out, aiming for new heights, or returning to the workforce.

Learn more

👋 नमस्तेவணக்கம்నమస్కరంনমস্কারआदाब

Drop us your contact info and one of our Career Success Advisor will reach out to you soon.

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