New Course Launch: “Advanced Social Media Marketing & Online PR” Syllabus
About the program:
Intensive 21-day course covering the complete life-cycle of Social Media Marketing(SMM) through classroom teaching at our Chennai training and development facility. We teach you how to take advantage of powerful social media channels like Facebook, Youtube and LinkedIn for your marketing. The course uses a mix of instructor led presentation, case studies, practice techniques, class discussions and role plays.
Learning outcome:
Plan your social media marketing strategy and measure its effectiveness with Klout score.
Syllabus:
Overview of SMM
• The social media landscape
• Positive and negative case studies
The Case for Social Media
• Global and local trends in social media
• Implications for business and marketing. B2B and B2C
Social Media Channels
• Major channels like Facebook and Twitter
• Growing channels like Google+, Foursquare and geo-location
• Other channels like photo-sharing networks like Instagram, Pinterest and mobile apps
The Development Process
• Building a social media marketing plan
• Tips for social media management – do’s and don’ts
The Case for B2B Companies
• How B2B companies are leveraging on social media
• Closed social media groups
The Case for Small Businesses
• How do I start?
• How do I maintain and continue the engagement?
Social Media Measurement
• The ROI in Social Media Marketing
• Tools and Dashboards
PR Implications
• Link between social media and PR
• Reputation and crisis management
