Institute of Digital Media Technology™
⟫ Without Marketing no enterprise can exist be it small, medium or Large, even the Government!
⟫ Digital is the Future of Marketing. Budgets & Spends on Traditional Marketing is shrinking year on year.
⟫ Traditional Media spends are NOT trackable. All forms of Media platforms are now Digital, hence marketing has gone Digital too!
Who should Learn Digital Marketing?
BCA/ BBA / MBA Graduates
B.TECH / B.E. Engineers
B. Com / M. Com Graduates
B.A. / M.A. / VisCom Graduates
Entrepreneurs / Businessman
Digital Marketing Training programs available in Kolkata
Diploma in Digital Marketing (DDM™)
The Digital Marketing program covers Organic SEO, Paid Advertisement Campaign Management, Social Media Marketing, Mobile Marketing, Analytics & Direct Response Marketing. This program is a mix of concepts, hands-on exercises and real life case studies on B2B and B2C marketing techniques.
Advanced Diploma in Digital Marketing (ADDM™)
Apart from covering all the portions of “Diploma in Digital Marketing”, the advanced course allows participants to get real life exposure & work on case studies on ORM, CRO, Social Media Ad Management and advanced CRO (conversion optimization techniques)
Hootsuite™ Certified in Advanced Social Media Marketing (SMM)
Learn the skills necessary to become a Social Media and Marketing Communication Expert. This course covers both Social Media Paid Ads & Social Media Organic Campaign management techniques, tools, processes for monitoring & measuring results for Social Media Branding & Customer Retention.
Certificate in Advanced Organic Search (SEO)
Learn the Basics to Advanced concepts of Organic SEO (Search Engine Optimization) techniques for Google and Bing search engines. This certificate course will help you perform “Sustainable SEO” without worrying about future Google Algorithm updates. This Course includes technical, theory, case studies, hands-on exercises and mini project.
Professional Diploma Programs in Digital Marketing - Kolkata
Professional Diploma in MixBound Marketing™ & Marketing Automation
Learn Mixbound Marketing™ to super charge your campaign performance across multiple marketing channels for demand generation and conversions. This is a high end goal oriented course exclusively available for senior marketing and management professionals. Course includes 10 PDUs & Certification from MixBound Academy, USA.
Marketing Automation with MixBound marketing approach course helps you learn best practices in areas like role of big data for marketing, CRM, lead nurturing, lead scoring, multi channel marketing approach, sales and marketing alignment and more. This course is ideal for entrepreneurs, businessman, senior professionals in sales and marketing role, B2B marketing teams, consultants & agencies.
Professional Diploma in MarCom & Hubspot™ Inbound Marketing
Learn the essential skills to attract, educate, enthrall your audience with the help of captivating content creation methodologies & tools. Program includes techniques and processes to create, test and adjust your sales funnel to deliver content that better serves your customers. Find out how to generate MQL / SQL leads, repeat sales through brand advocacy. At the end of the course – you will get certified from Hubspot and Learnpact for excellence in Marketing Communication & Inbound marketing methodology.
Global Certification Training Courses in Digital Analytics - Kolkata
Google Adwords™ Certification Training (6 Tracks)
Google Analytics™ Standard Certification
Are you a stat geeks who love numbers, charts, graphs & data visualizations? This high end course is aimed at learning complex web Analytics, Mobile App Analytics, Social Media Analytics with Dashboards & Custom Report generation. Participants can get certified from Google.
Certification in Social Media Listening & Analytics
This course is aimed at filtering the social media chatter and isolate key conversations related to your brand and perform a sentiment analysis. Course covers concepts, tools, methodologies to succeed in this age of social media.
Certification – Double Click Campaign Manager
DoubleClick is Google’s d management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising from 1 single platform. By clearing this exam – you can demonstrate your proficiency in DoubleClick campaign management.
Google Analytics™ Premium Certification
This course is aimed at learning complex web Analytics for Google Analytics Premium. Learn how to make your own Dashboards & Custom Reports, differences between Analytics Premium & standard and advantages of Premium. The course is best suited for professionals who are already familiar with GA standard.