Digital Marketing Course / Institute Review & Fees Comparison
Digital Marketing is one of the top 5 growing sectors since the year 2009. Unlike the popular belief that Internet / Online Marketing is same as Digital Marketing; the later focuses on the digital media rather than internet marketing alone. This fast evolving marketing field is recognized and accepted by small companies to MNCs who offer take home salary as high as Rs 2 lacs per month in India and $80,000+ internationally for senior level Digital Marketers.
Which Education background is most ideal for Digital Marketing?
Digital Marketing Components
We all know that Marketing strategy is to ensure that your message addresses your consumer’s wants & needs. This is where the place of content marketing arises on digital media platforms through the creation & distribution of content (in the form of text, images, video, info-graphic). Some of the popular Digital Marketing tactics include Organic SEO, Social media Marketing, Conversion Optimization, Split Testing, Mobile Marketing and Paid Advertisements. By leveraging both organic and paid Ad methods Digital Marketing gives marketers highest ROI(Return On Investment) for than any other traditional marketing; be it – Newspaper Ads, Trade shows, Television Ads, Billboards or Tele-calling.
Traditional media such as TV and Newspaper advertisements doesn’t offer any feedback loop or analytical report about the Ad campaign performance. This is where Digital Marketing excels with Digital Marketing measurement tools you can find out how often your prospects talk about (a company or product), how people respond, who they talk to, and how they influence others to buy the product. Hence campaigns can be better planned, run and managed with focus on ROMI(Return on Marketing Investment).
Digital Marketing Course / Institute Review
If you are thinking about giving this field a try or thinking to switch to this fast growing industry as your career – then obviously you need to get trained & certified.
We have tried our best to compare and answer to your frequent questions such as – where to do the course? how much the course will cost? what is the duration of the course? how to determine a digital marketing institute?
Below is a comparison table between NIIT & Learnpact who offer similar courses. The intention is to provide you with a unbiased and neutral point of view which can help you to research further in your quest to master Digital Marketing.
Comparison between NIIT & Learnpact:
NIIT |
Learnpact |
|
| Course Name | Professional Diploma in Digital Marketing | Advanced Diploma in Digital Marketing |
| Tie-up for the course | DMI(Digital Marketing Institute) | Google Partner.
Mixbound Marketing Academy, USA (Platinum partner) Recognized by MHRD, NewDelhi |
| Duration | 12 Weeks | 3 Weeks in fast track or 3 months in normal track |
| Class time | 2.30 pm to 5.30 pm every Saturday | Daily or weekend classes for 2 hrs.1 hr Concept & 1 hr Practical. |
| Faculty | Experienced Faculty either part-time or fulltime employed with NIIT | CXO level faculty with 8 years experience in Marketing & launching various startups. |
| Certification | Certificate by DMI | Internationally valid Dual Certificate from Google Inc. & Mixbound Marketing Academy, USA. |
| Training Methodology | Unknown | Use of slides, Real campaign reports, 1:1 coaching, guest access to 5 year old Analytics accounts. Learning by Doing. |
| Geographical Area Covered | No Online courses available but can enquire for regular course all over India. | Classroom training available in Kolkata, Chennai, Bangalore. Online Courses available for rest of the world. |
| Methods Covered |
|
|
| Eligibility | Best suited for Candidates with a minimum of 11 Months Work Experience. Even Fresher’s can also learn. | Anyone can learn this course – the youngest student to join this program was 17 years old with basic internet surfing knowledge. |
| Job Placements | No mention. Do your research. | Has a direct HR tie-up with over 221 companies in Media, Ad-agency, Automobile, Insurance & IT / ITes across India. |
| Study Material | Not Mentioned how or in which way they will give the study materials. | CD material with topic wise content, sample marketing plan and 12 other types of kick-start marketing templates. |
| Batches | Monthly one batch with limited seats. | Classes taken either in batches or individually during weekdays or on weekends. |
| Course Fee | Rs. 39,995 + 12.36% Service Tax |
|
| URL | http://www.niitdigitalmarketing.com/ | http://www.learnpact.com/digital-marketing/Digital-Marketing-training-course |
A small word of caution!
Digital marketing is more of a mindset than knowing just a mere set of tools and tricks. There are several other institutes who give SEO or PPC or a mix of both and brand it as a Digital Marketing course. Only the right trainer (ask for his certification) with relevant experience in handling Digital Marketing campaigns (ask him to show campaign history performance) can coach and groom you in the right way.
Conclusion
Google is earning $42 billion+ a year just from Paid Ads yearly. Digital Marketing spends are increasing year on year vs traditional marketing spends and the need for talented and trained professionals are increasing in both small, medium and MNCs.
The verdict
As Marketing is a core function of any business of any size and any industry – need for marketers are more than bankers, programmers and designers across so many industries in India & abroad. It doesn’t matter if you want to join NIIT or Learnpact; what matters is: do you want to start a career in Digital Marketing? Rest Google it 🙂
Disclosure: This research is published with information available on publicly displayed domain. Use your own discretion. NIIT is a trademark of NIIT limited. Published with contribution from: Ms Kannammai Palaniappan.
sir,i am interested but,,there is no branch or office in mumbai,,help me out….what to do?
I am glad that you have chosen Learnpact for the training. We conduct workshops across India. I have your email; and i shall keep you posted as soon as we have a workshop date fixed for Mumbai. It will be on weekends. Till then – spend some time reading Google’s official SEO guide and stay HUNGRY!
https://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
Pl send the details to [email protected] I want to take admission in digital marketing course.
I work n live in Gurgaon, how n whom to connect, looking forward for your reply.
i want to be a part of digital marketing course,,,how and whom should i contact?i lives in mumbai…does there any institute who run this programmes…kindly help me out….
Hi Suraj,
As of now – We don’t have a training center in Mumbai! However you can enroll for Interactive Online Classroom training.
Sir, i am interested to join in Learnpact… plz send me ur contact details.. i am staying at Bangalore…
Hi,
Like to know more details about Advance Digital Marketing. I’m a senior web designer with 8+ years experience. Will this course useful to my career. My contact details : 9952433228 from chennai…
Hi Kasirajan,
Yes for web designers – Digital Marketing is a fantastic career opportunity. With 8+ years of experience in designing , you can head the Marcom(marketing communications) department of a medium to large company. Creative communications is a essential part of Digital Marketing, and your profile fits the bill.
best wishes
Hi,
Thanks for your good reply.. Now i’m in UK will be back on june 2nd week. Can u please send ur number to my mail id. It will be easy for me to get in touch with you..
Thanks
kasirajan
Hi,
I am presently handling Institutional Sales for a reputed IT MNC in Chennai. I have 4 years experience in Institutional Sales post MBA and interested to pursue Advanced Digital Marketing course. I want to make a career in Digital Marketing. Kindly let me know the course details, course duration, next weekend course start date in Chennai, fees details, etc.
Hi Ram,
A MBA with experience can help you seal a good pay package. Please check your email for the details.
best wishes
I want to attend the classroom program for digital marketing, wherein location isn’t a bar for me. I’m an MBA with nearly 4 years ox experience in Branding & MARCOM. How useful could this be for me + for hike in my remuneration bouquet? Also, I’m willing to make a permanent shift to digital marketing domain. Lastly, what is the scope of placement assistance? Would there be any guarantee for the same? Also, which one to prefer among the 2? Do suggest
I am working as a Lead Generation & BD in a upcoming software company for the past one and half year.
Basically i am an Engineering graduate with 4+ yrs of Marketing experience in diverted field.
Now i am planning to do Digital Marketing course, pls guide me to proceed
Dear SIR, I did my btech in Eee nd completed mba with marketing specialization. Nw I an having 2yrs exp in marketing. Going for SAP SD or dng for digital marketing. Which one is more suitable for me for career growth with better package. Kindly suggest me
sir,
I have done a major in advertising,sales promption and sales management.Now i want to do the advance diploma in digital marketing so that i can get better opportunities.please helf further.
hi ,sir i just want to know any institute of yours at hyderabad
Hello,
i am working professional, i am interested to join in your institute for advanced digital marketing course. Can you help me for this.
hi iam intrested to join in learnpact is there any branch in hyderabad please let me know
Sir i am working in a software company and i am in to seo and smo for past 3 years 2 months but now i need to study digital marketing to proceed further in my career share your course details,fees,timings and everything so that i can come and meet u
saikumar
Hi,
now i am working as associate post sales team so i have a thought to do digital marketing course for that can u please give me suggestions to do that course
i am an MBA graduate and working as marketing developer in Soft drinks company, i have interested to pursue digital Marketing course, am i eligible to pursue this course.
Dear Phani,
Yes you can definitely enroll either DIploma in Digital Marketing or the Advanced Diploma program.
i am staying in Navi mumbai so i want your address
I am interested to join in learn point .please give me the address of kolkata.
Hi Anirban,
We are located Near PipalTree Hotel, Chinar Park. Newtown, Kolkata. Its close by City center 2. We are open Mon – Sat from 9 AM to 7 PM and on Sundays 9 AM till 1 PM.
Hi
I am a sales professional with 7 years of experience post MBA. I am presently associated with one of the top coating companies of the world. I would like to pursue a career in the field of digital marketing. Please give me some more detail regarding the same. My email Id is [email protected].
Thanks
I want to pursue digital marketing course.I have 1 year 6 months experience in sales and marketing.is it OK to pursue digital marketing and what will be its job scenario.
Sir I stay in Mumbai ..I’m really interested to join this digital marketing course BT there is no branch in Mumbai ..help me out
I am a Graduate with commerce from calcutta university and i am looking for Digital marketing course by Learnpact in Kolkata. I found a number on the website but it is unavailable. Is there learnpact institute in kolkata so that i could move on with no further delay.
Our Kolkata Phone No is 8582855852. The center is near City Center 2 Mall.
Is Classroom training available in Pune, i m interested to join digital marketing.
Hi i have 4.5 years of experience in retail post my MBA, now i am interested to pursue digital marketing.
Please give me address for Pune.
Hello sir , I am interested but no branch in pune. So what should I do?
Hello sir, I want to know monthly fees of the course
Hello sir ,,I’m Bir lama and I want to know fees structure of the course
thank you for sharing it.
Hello Sir !
I am interested to know more about this course,fees and fast track duration and Schedule. I am a Bsc(Maths) & MCA, worked in IT filed with a big MNC company for 6.7 yrs and currently taken one year break.
Wanted to know would I be eligible to do Digital Marketing ?
Please email me your details.
Thanks !
Hi Learnpact,
I’m an MBA , I have 4 years of experience in Sales and now i shifted to Marketing & Business Development. I’m looking for a digital marketing course. Please send me the course & fee details and also the part paymen terms. I’m looking for weekend (specially sunday batch)
Regards,
Uday
Hi,
I am working as a marketing manager in a reputed IT MNC in Gurgaon. Looking forward to move to digital marketing. Please share your brochure and fee details.
And also, where is the institute in Gurgaon?
hi sir.
i have 1 yr exp as a web developer but now i joined a company as executive (google adwards)..
and i want to join digital marketing course
Hi ,
Do you have a office or center in Pune ,please email details and brochure for digital marketing certified courses and fees.
Thanks
Gaurav
please send me institute address in pune [email protected]
Digital Marketing is ROI based marketing process where all business houses showing interest to grab the online audiences. Specially in India, due to online shopping means eCommerce business has immense scope to grow near future. So as digital marketing consultant you have good scope to start your own, get full time and part time job and do freelancing jobs online to earn money from home.