7 Hot Job Openings in Online Media: as per Economic Times

7 Hot Job Openings in Online Media: as per Economic Times

Seven hot jobs in Social Media<br />

This article was published on 14.06.2013 – Economic Times, link

As social media usage spreads like wild fire, jobs in this sector are defying the odds in an otherwise dull market. Besides social media companies like Google, Facebook, LinkedIn and Twitter, those in the products and services space like IT, banking, telecom, FMCG, hotels, hospitality and social media agencies are on the lookout for qualified professionals as the companies shift from having an online presence to doing business online.

MNCs and large conglomerates, who are keeping abreast of the latest trends in the marketplace, too see social media as a medium which is evolving and is here to stay. ET zeroes in on seven hot jobs in the space

1. Search Engine Optimization | Marketing

Analysing website traffic and providing improvement strategies. The role entails website assessment, giving recommendations on technical requirement, and suggesting ways to attract more traffic to the site

Qualification: MBA marketing with online or social media experience

Pay: Rs 60 lakh – Rs 1 crore . Salary for head of online marketing, depending on the kind and size of the company, with typically 15 years or more experience.

Who’s Hiring: Social Media Companies Like Google, Facebook, Linkedin, Twitter, Ibibo, Bharatstudent.com, Myspace, Fropper

2. Social Media Specialist | Strategist

Defining the social media strategy for the organisation. The role is focused on content of the company on social media. A social media strategist is usually the No. 2 person in the online marketing hierarchy

Qualification: MBA marketing, mass communication; comfort with technology

Pay: Rs 40 lakh – Rs 70 lakh. Salary for 10-15 years’ experience – middle to senior management position

Who’s Hiring: Social Media Companies Like Google, Facebook, Linkedin, Twitter, Ibibo And Fropper

3. Mobile Application Developer

Developing mobile applications for social media companies and others in the products and services space that are sprucing up their social media presence

Qualification: Software engineers. Mostly bulk hiring at junior-management level. Demand is more for people with 5-10 years’ experience

Pay: Rs 20 lakh – Rs 40 lakh. Salary depending on the level and kind of company

Who’s Hiring: Social media companies & IT companies who do mobile application development work for social media companies

4. Digital Campaigns Manager

Gaining deeper insight into consumer behaviour and design strategies to evolve promotional campaigns, design content on social media and e-commerce sites

Qualification: MS in cognitive or experimental psychology, in-depth social media awareness

Pay: Rs 15 lakh – Rs 20 lakh. Salary for junior management positions with four to five years’ experience. Salaries can go as high as conventional jobs in other sectors, depending on expertise Rs 60 lakh – Rs 1 crore

Who’s Hiring: Facebook, Linkedin, Wipro, Public Relations and Advertising agencies

5. User Experience Specialist

Understanding and analysing user sentiment. Planning and briefing web designers on making websites user friendly, attractive and easy to navigate

Qualification: MBA, sound knowledge of social media, understanding of user experience and human sentiment analysis

Pay: Rs 30 lakh – Rs 40 lakh. Salary for middle management level with 10-12 years’ experience. Pay could go up to Rs 60 lakh depending on size and company

Who’s Hiring: Mostly social media companies like Google, Facebook, Ibibo Or Information Technology companies like IBM and DELL

6. Social Business Analytics

Monitoring and measuring the impact of the brand’s activities on social media. The person needs to have an understanding of social platforms as well as various tools to convert data into actionable insights

Qualification: MBA, degree in statistics or mathematics, good analytical skills

Pay: Rs 8 lakh to Rs 12 lakh. For junior management with 4-5 years’ experience

Who’s Hiring: Accenture, Infosys, Capgemini and brands looking to either expand their social team or manage analytics for multiple brands on the agency side

7. Community manager

Evolving & executing social strategy and tactical initiatives for a brand on specific social platforms. The person also needs to explore emerging platforms to see potential opportunities

Qualification: MBA, experience in social media, good written and verbal communication skills

Pay: Rs 8 lakh to Rs 12 lakh and above for junior management

Who’s Hiring: Capgemini, Kreata Global, Sprinklr; brands that want to explore social platforms or manage multiple brands.

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