FREE Guide: How to pass Google Analytics Exam in first attempt?

FREE Guide: How to pass Google Analytics Exam in first attempt?

Google Analytics exam

Google Analytics is a enterprise grade statistical analysis tool to track the user behavior of a website and measure it’s performance in search engines. By taking up our Digital Marketing course; you can learn more about Google Analytics tool and enhance the performance of your site on the internet.

However, this guide to clear Google Analytics Exam is meant for anyone who are willing to appear for the test. We are disclosing the best practices and proven methods which has been successful in clearing GA exam for Learnpact students in the last 3 years.

About The Exam:

The Google Analytics exam is an 90 minute open-book test consisting 70 questions. The good thing is, Google allows you to pause the test at any time and wait up to 5 days to complete the exam. Most of the questions have only one right answer but there are many questions that have multiple right answers. Those questions can be a little tricky, thus referring the online study material while taking the test is advisable.

How to Prepare?

The Google Analytics exam requires test takers to have a hands-on knowledge of Google Analytics. Many of our students, found Google Analytics exam to be harder than the Google AdWords exam.

The Google Analytics IQ Lessons contains a series of 21 video lessons for preparation.  Its highly recommended to watch all these videos a couple of times so that you can focus attention on the topics that you needs more preparation. While watching the videos, keep a Google Analytics account open so that you can follow along with the lessons for a deeper understanding. The 21 different video presentations will last a total of 2 hours & 15 minutes(approx). Do pause and take notes that you can use during the exam.

Outline of exam topics is listed below:

  • AdWords
  • Accounts & Profiles
  • Cookies
  • Interface Navigation
  • Tracking Code
  • Campaign Tracking & AdWords Integration
  • Interpreting Reports
  • Traffic Sources
  • Custom Reports
  • Goals
  • Funnels
  • Filters
  • Advanced Segments
  • Domains & Sub-domains
  • Regular Expressions
  • E-Commerce Tracking
  • Event Tracking & Virtual Page views
  • Motion Charts
  • Internal Site Search

Google Analytics Exam – Sections

First Steps

Covers topics such as Google Analytics Introduction, Installing Google Analytics Tracking Code, Google Analytics Interface Navigation.

Interpreting Reports

Covers topics including Guidelines, Pageviews, Traffic Sources, Landing pages, Visits and Visitors, Time Metrics  and Content Reports


Covers topics including Profiles in Google Analytics, Campaign Tracking and AdWords Integration, Analysis Focus – Funnel Visualization, Analysis Focus – AdWords, Goals in Google Analytics, Filters in Google Analytics, Cookies and Google Analytics, E-commerce Tracking, Regex and Google Analytics, Analysis Focus – Revenue Metrics, Domains and Sub-domains

In-Depth Analysis – Covers topics including Custom Reporting, Advanced Segmentation, Motion Charts, Internal Site Search, Event Tracking and Virtual Pageviews, The Custom Visitor Segment Variable and Additional Customizations


Exam Tips

Before you start the exam, make sure you have all useful resources pulled up on your computer and ready to go. You don’t want to waste any time doing this once the test begins. Answer all of the easy questions first and don’t get tied down by any one question. You have roughly 1 minute and 16 seconds to answer each question, so if you answer all of the easy ones first, you can judge how much time you have left to finish the remaining, tougher questions.

Most helpful resources during the exam:

Google Analytics Account – Refer to an Google Analytics account with historical data points for questions you might have.

Google Analytics Learning Center – Everything you need to know for the exam is located in the Google Analytics Learning IQ page. Keep your notes open & refer the videos.

Register for the new Google Analytics Academy. This was recently introduced as an addition to the Analytics IQ Lessons.

IP Range Tool – Follow this link to help you make use of regular expressions to create an exclusion filter for IP addresses during the exam.

Your personal Notes from the Video – This perhaps is the secret sauce to clear the Google Analytics exam. Make meaningful notes while studying so that you can find information on topics that you may need help with.

Some other great resources To further understand certain areas of Google Analytics; its worth  checking out the below 2 GA expert’s blogs.

Justin Cutroni  Justin Cutroni –

Avinash Kaushik  Avinash Kaushik –

Final thoughts

You have to score 75% to call yourself as a Google Analytics Expert. The difference between passing and failing depends on your ability to interpret some of Google’s questions. Some questions are genuinely tricky, so be sure to pay your undivided attention to detail on every question. The good new is  – if you fail, you may take the exam again, after 14 days & can only take it twice within a 30-day period. Google charges $50 fee for each exam attempt, so do your best to pass it the first time. Your qualification expires after 18 months from the date that you have passed the test. All the best!


If you’ve taken the exam, we’d love to hear your thoughts and study tips. Or if you have any other questions, please leave a comment!

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