What is Google Adwords ?
Google certification in Search Advertisement / Analytics or Display Marketing is one of the best ways to demonstrate proficiency and establish credibility with prospective employers and or clients. Google undoubtedly is the world’s largest search engine with millions of pageviews per hour – Google’s Ad product – Adwords is the largest Ad delivery and management platform in the world. In the year 2011 Adwords revenue was $37.9 billion. In 2015 Google revenue almost doubled to $65 billion all because of Google Adwords.
What is the future of Online Advertising field aka PPC / SEM?
The future of Online Advertising also known as PPC / SEM / Digital Ads is very bright. The reason is all the giant IT companies such as Google, Facebook, Twitter, LinkedIn etc have FREEMIUM business model. Meaning they give away a Premium product (Gmail, Facebook etc) for FREE of COST to the end users like us. That means to survive and show positive revenue growth month after month to their investors, they need to innovate their product and make money out of it.
To conclude : As long as the giants like Facebook, Google are there in the market, you are safe and your career is also safe 🙂
Why Online Advertising / PPC is becoming popular?
PPC or SEM gives instant results to advertisers who want to promote their products and services. Unlike Search Engine Optimization, where you need to do several steps to be successful, the ROI in Online advertisement using Google Adwords is quick and easily achievable.
All big brands from all major industry segments such as fashion, FMCG, Books, retail, Mobiles, Technology, Accessories etc are using Google advertisement services to reach out to their audience quickly.
How to be a Google Certified Individual?
Google has a basic exam and 6 advanced exams. The Google Advertising Fundamentals Exam is required and mandatory.
In addition, one must also pass at least one of the following exams:
- Search Advertising Advanced Exam
- Display Advertising Advanced Exam
- Analytics Advanced Exam
- Video Ads Advanced
- Mobile Ads Advanced
- Shopping Advanced Exam
To become a Certified Individual, you do not need an MCC or have a minimum spend. You need to pass 2 of the 4 exams, and agree to the AdWords Terms and Conditions.
To get started, join the program here: http://goo.gl/VMxG2.
Note: If you have not taken the qualification exams, your status will be unverified. When you’re ready to take the exams, go to the “My Exams” section (under the Individual tab). From here, you get your candidate ID, required for taking the exams.
You can also access study materials (http://goo.gl/Qnazn), see a history of previously taken tests, or launch the test center, which is administered through the Google Testing Center (http://goo.gl/zqad1).
These tests are specific—some colleagues, even experienced marketers, have difficulty passing. If you have not actively managed an AdWords account it’s a good idea to do that before taking the exam. If you’re a seasoned pro, you may want to review the study materials to familiarize yourself with the most up-to-date information.
Google Exam Passing scores are as follows:
- Google Advertising Fundamentals Exam: 80 %
- Search Advertising Advanced Exam: 80 %
- Display Advertising Advanced Exam: 80 %
- Google Analytics Reporting Exam: 80 %
And Finally, Good Luck!
We hope this information helps you succeed with AdWords, whether for your own company or for clients.
To help you keep on top things, here are a few websites with useful information:
- Inside AdWords (http://goo.gl/50drO)
- Google Agency Blog (http://goo.gl/unKHy/)
- Google Official Blog (http://goo.gl/TZGlx)
- Google Ad Innovations (http://goo.gl/jbSK4)
About Learnpact’s Digital Marketing course:
Benefits to you and your company
Costly marketing mistakes and inefficiencies will be reduced through following best practice approaches across the different aspects of digital media. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns to acquire more customers.
You will be able to produce better results through the quick wins and techniques you learn on the course. You will also be able to question, discuss and control internal or external specialists you may be working with.
Who should attend this course?
This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as an digital marketing specialist or a marketer.
- MBA in marketing Graduates
- Company looking to get its employee certified
- Engineers who have a passion in SEO, PPC, Social Media
- Anyone else who want to use Digital Marketing for profession or business.
- Digital Marketing in perspective
- Search Engine Marketing.
- Email Marketing.
- Affiliate Marketing.
- Social Media, Online PR and Reputation Management.
- Online Advertising.
- Web Analytics.
- Digital Marketing next steps and creating a strategy.
- Create and / or improve digital marketing effectiveness.
- Audit current approaches and identify areas for improving performance.
- SEO, PPC and social media.
- Content Marketing & Marketing communication
- Online advertising including ad networks and behavioral targeting.
- Email marketing including deliverability.
- Site content and copy.
- Digital Marketing Strategy and Planning.
Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout the course by certified Google professionals.
Classroom training is available round the month at our Kolkata Training facility. Corporate training can be conducted anywhere in India for corporates with more than 5 participants.