Certificate: Certification in Google Analytics Instructor to Participant Ratio: 1 : 5 *
Course Details: Duration: 8 Hours Includes Mini Project: 4 Hours Placement Assistance: ✔
Available Training Modes: In-person ✔ Online ✔ On-site ✔
Analytical Data is the Single biggest differentiator of Digital Marketing vs Traditional
There is a gold mine of information which is real, actionable and realtime which can make or break your Digital Media campaigns. Does not matter what form of digital marketing tactic you are using, be it social media, PPC or organic – if you aren’t tapping on your users’ online behavioral traits – you can’t be profitable.
What is covered in the course?
Digital analytics tools make it possible to track everything from page hits to real time visitor demographics to advertising ROI. This program shows how to use that information to your business goals and improve bottomline. Business owners, Companies and Individuals who fail to understand and make use of Analytics data end up in making decisions that would cost them money, lose customers and competitive edge in market.
What is course Outcome?
Create custom reports with a high-level strategic view of campaign, focusing on the core concepts of business value drivers which wont change even if the analytics tools continue to evolve. Understand the various metrics and map their importance with business goals to maximize your marketing success!
Certification Training in Google Analytics - Course Topics
INTRODUCTION TO WEB ANALYTICS
Overview of what web analytics is and why you should integrate metrics into campaign reporting. We cover how Web Analytics works including information about privacy, policies and a breakdown of cookies and tracking.
Overview, Foundations, and Concepts
- History of digital analytics
- Critical considerations for web analytics installations
- Key analytics and conversion-tracking concepts
- Overview of statistics and data sampling concepts
- Common analytics tools, types of measurement, analytical databases, data integrity, data governance
- Optimizing site performance and ROI functionality
- Learn the pros and cons of integrating 3rd party data
- Learn how to identify and explain various report views based on the target audience
- Learn critical segmentation strategies for expert data analysis
- Gain an understanding of the power and limitations of on-page analytics and on-site ads (CPM, CPC, CPA)
Understanding the GA Terminology
How to both read, compare and make sense of the metrics “dimensions” measured by the platform (pageviews, visits, bounce rate) to gain insight about visitors.
Overview to various GA Reports
We show you the major categories of reports available in GA standard. They include Traffic Sources, Audience Reports and Content Reports. We also show you how to navigate and make sense of these reports within the scope of a marketing campaign.
Setting KPI’s & Site Objectives
Set specific objectives and goals for your website and how to focus your marketing objectives around those objectives.
Define the following KPIs, derive the formula and understand in detail what they mean:
- Landing page
- Call to action
- (Unique) Visitors and leads
- Page visit and page views
- Abandonment pages
- Bounce rate (BR)
- Click-through rate (CTR)
- Ad impression (AI)
- Clicks (CL)
- Hits (H)
- Visit and session duration (VD, SD)
- Impressions (I)
- Frequency (F)
- Conversion rate (CR)
- Cost per acquisition (CPA)
- Cost per lead (CPL)
- Cost per order (CPO)
- Cost per mile (CPM)
- Cost per click (CPC)
- Cost per action (CPACT)
- Lifetime value (LTV)
- Organic results
GA Basic Setup
Setting up the service for an organization that is just beginning its GA setup.
GA – Advanced Setup
Advanced setup deals with complex installs such as multiple sub-domains, top-level domains and eCommerce websites. Also covered user management when you have multiple stakeholders or divisions with varying levels of access.
Also includes overview of Profiles and Profile filtering, eCommerce site setup.
Campaign Tagging & Reporting
Campaign tagging is used when you are sharing links to your site through multiple channels such as e-newsletters, QR codes, social media, banner advertising or any other medium or platform where an user can click on them, leading to your website. The section of GA standard explores how camapaign tagging works, why it is used and how can we find the reporting data.
Measure site conversions & importance of including clear & measurable calls to action for website visitors.
Goals & Funnels
How to use profile goals to measure the success of actions(CTA) taken on website.
Advanced (Custom) Segments
How to use advanced segments of GA standard to isolate, analyze and compare traffic data.
Dashboards & Custom Reporting
Learn to create, find & share dashboards and use custom reporting to speed up your reporting workflow.
With the help of Intelligent Events – we show you how to setup automated alerts & reporting goals to help you monitor changes in traffic.
Record views of certain media files which are not automatically tracked by GA standard including PDF, Word and Images.
Record user actions that exist outside of GA basic tracking such as clicks on flash animation, video plays, and file downloads.
Linking & Using Data from Google Adwords
Get actionable CPC campaign reports from Google Adwords right within GA standard. We show you how to connect the 2 services and pull data from Adwords to gain more insight about the quality of traffic.
Understand how to use profiles to segment data into specific reports.
Understanding the use of real-time data and its limitations.
Use profile filters to exclude or rewrite data such as removing data from a specific IP address or adding the domain to content reports.
Using the Visitor Flow report to understand how users move throughout your site.
Using social reporting, using events to measure social shares, best practices for monitoring traffic between social profiles and GA.