Digital Marketing is one of the top 5 growing sectors since the year 2009. Unlike the popular belief that Internet / Online Marketing is same as Digital Marketing; the later focuses on the digital media rather than internet marketing alone. This fast evolving marketing field is recognized and accepted by small companies to MNCs who offer take home salary as high as Rs 2 lacs per month in India and $80,000+ internationally for senior level Digital Marketers.
Which Education background is most ideal for Digital Marketing?
Digital Marketing Components
We all know that Marketing strategy is to ensure that your message addresses your consumer’s wants & needs. This is where the place of content marketing arises on digital media platforms through the creation & distribution of content (in the form of text, images, video, info-graphic). Some of the popular Digital Marketing tactics include Organic SEO, Social media Marketing, Conversion Optimization, Split Testing, Mobile Marketing and Paid Advertisements. By leveraging both organic and paid Ad methods Digital Marketing gives marketers highest ROI(Return On Investment) for than any other traditional marketing; be it – Newspaper Ads, Trade shows, Television Ads, Billboards or Tele-calling.
Traditional media such as TV and Newspaper advertisements doesn’t offer any feedback loop or analytical report about the Ad campaign performance. This is where Digital Marketing excels with Digital Marketing measurement tools you can find out how often your prospects talk about (a company or product), how people respond, who they talk to, and how they influence others to buy the product. Hence campaigns can be better planned, run and managed with focus on ROMI(Return on Marketing Investment).
Digital Marketing Course / Institute Review
If you are thinking about giving this field a try or thinking to switch to this fast growing industry as your career – then obviously you need to get trained & certified.
We have tried our best to compare and answer to your frequent questions such as – where to do the course? how much the course will cost? what is the duration of the course? how to determine a digital marketing institute?
Below is a comparison table between NIIT & Learnpact who offer similar courses. The intention is to provide you with a unbiased and neutral point of view which can help you to research further in your quest to master Digital Marketing.
Comparison between NIIT & Learnpact:
|Course Name||Professional Diploma in Digital Marketing||Advanced Diploma in Digital Marketing|
|Tie-up for the course||DMI(Digital Marketing Institute)||Google Partner.
Mixbound Marketing Academy, USA (Platinum partner)
Recognized by MHRD, NewDelhi
|Duration||12 Weeks||3 Weeks in fast track or 3 months in normal track|
|Class time||2.30 pm to 5.30 pm every Saturday||Daily or weekend classes for 2 hrs.1 hr Concept & 1 hr Practical.|
|Faculty||Experienced Faculty either part-time or fulltime employed with NIIT||CXO level faculty with 8 years experience in Marketing & launching various startups.|
|Certification||Certificate by DMI||Internationally valid Dual Certificate from Google Inc. & Mixbound Marketing Academy, USA.|
|Training Methodology||Unknown||Use of slides, Real campaign reports, 1:1 coaching, guest access to 5 year old Analytics accounts. Learning by Doing.|
|Geographical Area Covered||No Online courses available but can enquire for regular course all over India.||Classroom training available in Kolkata, Chennai, Bangalore. Online Courses available for rest of the world.|
|Eligibility||Best suited for Candidates with a minimum of 11 Months Work Experience. Even Fresher’s can also learn.||Anyone can learn this course – the youngest student to join this program was 17 years old with basic internet surfing knowledge.|
|Job Placements||No mention. Do your research.||Has a direct HR tie-up with over 221 companies in Media, Ad-agency, Automobile, Insurance & IT / ITes across India.|
|Study Material||Not Mentioned how or in which way they will give the study materials.||CD material with topic wise content, sample marketing plan and 12 other types of kick-start marketing templates.|
|Batches||Monthly one batch with limited seats.||Classes taken either in batches or individually during weekdays or on weekends.|
|Course Fee||Rs. 39,995 + 12.36% Service Tax||
A small word of caution!
Digital marketing is more of a mindset than knowing just a mere set of tools and tricks. There are several other institutes who give SEO or PPC or a mix of both and brand it as a Digital Marketing course. Only the right trainer (ask for his certification) with relevant experience in handling Digital Marketing campaigns (ask him to show campaign history performance) can coach and groom you in the right way.
Google is earning $42 billion+ a year just from Paid Ads yearly. Digital Marketing spends are increasing year on year vs traditional marketing spends and the need for talented and trained professionals are increasing in both small, medium and MNCs.
As Marketing is a core function of any business of any size and any industry – need for marketers are more than bankers, programmers and designers across so many industries in India & abroad. It doesn’t matter if you want to join NIIT or Learnpact; what matters is: do you want to start a career in Digital Marketing? Rest Google it 🙂
Disclosure: This research is published with information available on publicly displayed domain. Use your own discretion. NIIT is a trademark of NIIT limited. Published with contribution from: Ms Kannammai Palaniappan.